Various efforts made at the research institute
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New product development
Development of a formula for new products that are slated to launch. High quality products that meet the consumer demands are rapidly sent to the market.
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New technology development
In order to invent a new market, we develop new technologies together with in-house salons and external collaborating salons that lead to an increase in performance of existing products, new product development and intellectual property.
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Fundamental research
We conduct highly specialized hair research and research on new ingredients to utilize them for new product development. We also work together with universities to deepen our knowledge of hair and haircare products. We make presentations at academic conferences and submit research reports regarding new active ingredients and academic discoveries.
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Quality assurance
Our company has constructed and operated a system to continue to manufacture high quality products, including compliance with cosmetic GMP. We inspect products manufactured at the production facilities and develop mass production technology following the research development results.
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Educational and technological instructions
We provide lectures on hair science at educational institutes, including beauty schools and universities. Our company aims to expand the entire industry by extensively disseminating cosmetic-related knowledge outside the company, including to technical partnerships with overseas companies.